RICO NOËL

DKB

we have a stream




2017.
After all negotiations of the braodcasting right for the German Handball World-Championship failed, a nation was facing a blackout of one of their most popular team-sports.

The DKB jumped in and saved the Handball Word-Championship braodcasting rights. A main sposnor that became an exclusive broadcaster itself. With Youtube as a partner we solved the geoblocking problem and launched a platform streaming all games. Our message that made it as a headline in Germanys biggest newspapers:

We have a stream.

With over a million live viewers in average and over 19m viewers being reached in total, we broke the german live streaming record.

Credits.
Idea: Jung von matt/sports
My role: Setup the platform, run the campaign

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