Born to rise.

The task: A global film for the sportive mid-size sedan G70 based on the existing line:
Born to rise.
The solution: An insight based on a famous Korean book, well-known among a young target group: “That if our whole life would be 24h, then in your end-twenties you are at 6am.”
The dawn of your life.
With 7m views online (for the Korean verision only), the most suscessfull Genesis film so far. 

Production: Anorak
Director: Adam Berg
Postproduction: THE MILL

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