Hyundai
because of you
Hyundai made a big step into future powertrain solutions when their fuel-cell vehicle NEXO hit the market. because of you
Our task: A film that not only shows the product but delivers the mindset of a whole brand.
The idea: A car that isn’t made for drivers in the first place but for the people around it. We introduced the line: “Because of you”, which quickly became an iconic line, standing for a whole brand attitude.
Film Production: Sterntag
Director: Daniel Börjesson