RICO NOËL

Hyundai

technology loves you.




The 2020 Sonata is the most intelligent car of its class.
And the more advanced and intelligent machines become, the more we fear that they could replace our skills. Equipped with 3-level autonomous driving functions and cutting edge media systems there is just one thing the Sonata can’t do:
Being human.

Our campaign focusses on this insight and that every single feature loves our human imperfections. An ode of machine to mankind. 

Beside the main TVC we developed 6 vertical films focussed on specific interests as a well as a wide range of social media and classic assets.

Director: Daniel Börjesson
Production: Sterntag
Photographer: David Daub











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