Hyundai

technology loves you.



The 2020 Sonata is the most intelligent car of its class.
And the more advanced and intelligent machines become, the more we fear that they could replace our skills. As the most intelligent car of its class, there is only one thing the Sonata cannot do: Being human.

Our idea: A machine that exists because of us. Everry single technical feature loves our human imperfections. An ode of machine to mankind. 

Beside the main TVC we developed 6 vertical films focussed on specific interests as a well as a wide range of social media assets.

Director: Daniel Börjesson
Production: Sterntag Music: 2wei
Photographer: David Daub











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